Leader or Follower: How is Your Business Perceived?
As a business leader, you've undoubtedly nurtured your company's image
in the marketplace. You take great care in ensuring that your customers
view you as a quality organization, an ethical organization and a
positive member of the community. Often, an equal amount of care isn't
spent on a company's brand image with other members of the business
community ...
Read the rest of the article.
Bill Wagner and Dianne Marsh have been writing a monthly column for the
Ann Arbor Business Review since May 2008. This is the article that
Bill Wagner wrote for their first submission (May 2008). The Business
Review content is not available online, so we have permission to post
the scanned pdf.