For those of you out there doing e-commerce, check out 7 Billion People. They specialize in a more personalized e-commerce experience, and they have a hard-working, experienced team behind them. Take a look at their marketing videos:
http://www.youtube.com/watch?v=-5xahNGE-lU
http://www.youtube.com/watch?v=724s9rmfk0g
http://www.youtube.com/watch?v=Z5ZVwf9YXsQ